October 14, 2017
Arrange our FREE in-venue social media marketing workshop and we'll show you how to engage with new audiences using social media and convert them into customers.
September 14, 2017
The last few years has seen venues capitalising on our desire to remain connected wherever we are and, understandably, providing this service will likely raise a customer’s opinion of a venue which in turn can lead to an array of attractive outcomes like increased customer satisfaction, higher footfall and greater spend through smarter in venue digital marketing.
July 27, 2017
Our unique Brand, Build, Business™ process sets the foundation that The Island stands on and it’s our way of life. In the years when The Island was first starting out as a digital marketing agency, our Director, Marcel Cowan decided to unite these building blocks into a working philosophy based on the simple idea that strengthening one is effective, growing two is better, but by integrating all three – anything can be achieved. That’s why The Island will always take a holistic approach to working with you in offering you our expertise as a full service digital marketing agency to ensure your story is told to the fullest. Welcome to Brand, Build, Business™. Brand We start by focusing on your brand, your voice and how you want it to be heard. Our creatives have years of experience in identifying what audiences look for in a brand and more importantly how to integrate this with a brand strategy tailored to you. Whether you want to start from the ground up or just redefine how customers engage with you, we’ll work with you to shape an identity and personality that can be used as a foundation on which to build your company, product or service. Build Once your brand has been established we get to work on building a digital presence that will serve as a responsive, visual touchpoint from which to invite engagement. Expertly designed websites and campaigns spanning everything between print, to web design and development, SEO and social media is what you can expect from us when we build for you, all fully managed and tracked to ensure the growth of your business from utilising your newly created assets. Business This is what makes us a full service digital marketing agency and what makes our process so effective. Drawing on over ten years of experience, we […]
July 22, 2017
Sporting clubs who have catapulted themselves into similar arenas as the marketing giants of today are those who time and time again deliver meaningful brand messages and those who make prolific use of every relevant asset at their disposal. But in our noisy digital landscape how can you activate your brand and retain club members? How can you encourage your fans to engage with your products and assets? That’s where we come in. The Island Agency takes a holistic approach to brand management and has proven its success in working as a sports marketing agency to measurably improve digital channels by a minimum of 25%, guaranteed. Brand, Build, Business We pride ourselves on a simple but very special way of solving problems that provides you with everything from your strategy to your social, your identity to your implementation. This takes us through three steps, Brand, Build and Business to ensure that every aspect of your enterprise has been addressed and tailored for maximum impact on both fans and sponsorship partners alike. Brand Here at The Island we thrive on bringing brands to life. The untapped potential for many sports brands can be a game-changer and realising that potential is what we do best. We’ll deliver brand strategy that’s in line with your club’s personality, provide design expertise to give an unparalleled visual experience to your fans and streamline how you present your assets. But with all the different assets a sports club can have; merchandise, player engagement, package offers, school camps and clubs and so on, what’s the best way to brand these? We think – why not brand all of them? With our proven steps applied to each asset, sports clubs can identify and create value for their most popular assets and grow those that need more attention. We make it […]
July 7, 2017
True to our namesake, The Island provides nothing but the best in travel digital marketing to invigorate your brand, build your legacy and aid your business
April 7, 2017
Discover how The Island worked their strain of travel digital marketing magic on Ocean Holidays, and how over the years we came to own their full brand set
January 18, 2016
A new tennis season and a new opportunity for The Island to prove itself as a sports marketing agency. The 2016 tennis season begins today as the Australian Open in Melbourne throws open its gates to fans. The runner up in the men’s event in 2015 was Andy Murray. This was the fourth time he had lost in the Australian Open Final – an open era record. It may be the first tennis Grand Slam of the season, but Andy Murray has kept himself very busy over the winter months, and so have we. Here at The Island, we had yet another chance to flex our muscles in a sports marketing agency capacity. While Andy Murray was the runner up in the first ever Tie Break Tens tournament – a new short format for tennis – at the Royal Albert Hall in December, The Island took the lead on all web, print and marketing. The hugely successful event saw us implement a full media campaign including a fully responsive SEO optimised website and design advertising for print, billboards and social – featuring tennis stars Andy Murray, John McEnroe and Tim Henman. Click here to read more about our design, digital and sports marketing agency work for tennis.
November 4, 2015
Today we will be going over 6 of the most common mistakes of social media marketing. Social media marketing is a growing world and more and more businesses are diving head forward into it. Using social media will allow you to reach out to a broader target audience and create greater brand awareness. How do you know though which is best approach for you? Hopefully you’ll be in a better position after reading about these mistakes of social media marketing. 1. You need to use every social media network out there This is probably the easiest to avoid. Think about your target audience and where they are likely to be. If you are marketing to businesses you target market is most likely going to be on LinkedIn. More of a B2C business? Then Facebook and Twitter are your best options. Now that Instagram allows adverts you can even adopt a strategy for the younger audiences based on visuals. 2. Social media is a different strategy Truth is social media marketing forms a part in every SEO strategy alongside a plan to get greater engagement and brand awareness. It can be a way to drive traffic to your site, especially if you are using content marketing in your strategy. Social media should be treated like any other marketing channel. Segment, target and position and then use data to analyse the results. 3. Google+ is a nightmare Most people know of Google+ for all the wrong reasons but it can be part of a successful social media marketing plan. Don’t underestimate it as it allows you to reach a further audience, and being part of Google it will have an impact on your organic search ranking and traffic. 4. It’s about immediate interaction Don’t get sucked into one of the most common mistakes […]
October 28, 2015
Digital marketing is a skill that can be mastered with a lot of practice through time. To get there you can obviously go through some bad times. That means also learning how to improve digital marketing results. This is something inevitable and today we will explore eight ways to overcome them and turn them around.