February 19, 2020

Travel site online offering transformed

I love the evolution of our work from a sketch to full working website that adds value to a business! We’ve worked with The Dragon Trip for a number of years now, having created their brand platform and designed and built their adventure tours website. Towards the end of last year we worked with them to transform their online offering and enable them to take bookings and deposit payments for the first time through their website. This isn’t as easy as it sounds and took some effort on their side to work with internal processes to change the way they work to benefit from these small but essential changes. The new site and booking platform went live just before Black Friday last year and we are really pleased that bookings started to grow off the back of this work. The Corona virus hasn’t helped business at the start of this year, but we continue to support the team and know they are agile enough to ride the ups and downs.
July 27, 2017

Our unique digital marketing agency process means we Brand, Build and grow your Business

Our unique Brand, Build, Business™ process sets the foundation that The Island stands on and it’s our way of life. In the years when The Island was first starting out as a digital marketing agency, our Director, Marcel Cowan decided to unite these building blocks into a working philosophy based on the simple idea that strengthening one is effective, growing two is better, but by integrating all three – anything can be achieved. That’s why The Island will always take a holistic approach to working with you in offering you our expertise as a full service digital marketing agency to ensure your story is told to the fullest. Welcome to Brand, Build, Business™. Brand We start by focusing on your brand, your voice and how you want it to be heard. Our creatives have years of experience in identifying what audiences look for in a brand and more importantly how to integrate this with a brand strategy tailored to you. Whether you want to start from the ground up or just redefine how customers engage with you, we’ll work with you to shape an identity and personality that can be used as a foundation on which to build your company, product or service. Build Once your brand has been established we get to work on building a digital presence that will serve as a responsive, visual touchpoint from which to invite engagement. Expertly designed websites and campaigns spanning everything between print, to web design and development, SEO and social media is what you can expect from us when we build for you, all fully managed and tracked to ensure the growth of your business from utilising your newly created assets. Business This is what makes us a full service digital marketing agency and what makes our process so effective. Drawing on over ten years of experience, we […]
July 22, 2017

As an expert sports marketing agency we will enhance your clubs asset values through branding and marketing

Sporting clubs who have catapulted themselves into similar arenas as the marketing giants of today are those who time and time again deliver meaningful brand messages and those who make prolific use of every relevant asset at their disposal. But in our noisy digital landscape how can you activate your brand and retain club members? How can you encourage your fans to engage with your products and assets? That’s where we come in. The Island Agency takes a holistic approach to brand management and has proven its success in working as a sports marketing agency to measurably improve digital channels by a minimum of 25%, guaranteed. Brand, Build, Business We pride ourselves on a simple but very special way of solving problems that provides you with everything from your strategy to your social, your identity to your implementation. This takes us through three steps, Brand, Build and Business to ensure that every aspect of your enterprise has been addressed and tailored for maximum impact on both fans and sponsorship partners alike. Brand Here at The Island we thrive on bringing brands to life. The untapped potential for many sports brands can be a game-changer and realising that potential is what we do best. We’ll deliver brand strategy that’s in line with your club’s personality, provide design expertise to give an unparalleled visual experience to your fans and streamline how you present your assets. But with all the different assets a sports club can have; merchandise, player engagement, package offers, school camps and clubs and so on, what’s the best way to brand these? We think – why not brand all of them? With our proven steps applied to each asset, sports clubs can identify and create value for their most popular assets and grow those that need more attention. We make it […]
January 18, 2016

Sports Marketing Agency: The Island lead the campaign for Tie Break Tens Tennis Tournament

A new tennis season and a new opportunity for The Island to prove itself as a sports marketing agency. The 2016 tennis season begins today as the Australian Open in Melbourne throws open its gates to fans. The runner up in the men’s event in 2015 was Andy Murray. This was the fourth time he had lost in the Australian Open Final – an open era record. It may be the first tennis Grand Slam of the season, but Andy Murray has kept himself very busy over the winter months, and so have we. Here at The Island, we had yet another chance to flex our muscles in a sports marketing agency capacity. While Andy Murray was the runner up in the first ever Tie Break Tens tournament – a new short format for tennis – at the Royal Albert Hall in December, The Island took the lead on all web, print and marketing. The hugely successful event saw us implement a full media campaign including a fully responsive SEO optimised website and design advertising for print, billboards and social – featuring tennis stars Andy Murray, John McEnroe and Tim Henman. Click here to read more about our design, digital and sports marketing agency work for tennis.      
December 10, 2015

Tie Break Tens – exciting new concept in tennis

Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral. It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event. The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court. With any new concept there are tweaks and changes that can be made but it was amazing to be part of a revolution in a sport. Click here to read more about all the work The Island created for Tie Break Tens tennis.
November 11, 2015

6 Mobile SEO facts

Today’s topic is mobile SEO to underline the fact the world is really going mobile. Everywhere you look nowadays you see people hunched over smartphones. You can really say the world is turning mobile. With a smartphone you can perform almost any task you wish and most times it offers more capabilities than a personal computer. This is also due to mobile SEO.
October 21, 2015

How to plan for digital marketing

Digital marketing isn’t as simple as one may think. To develop a plan for digital marketing a lot of time is involved and the process can be quite complex. The attention to detail you reserve to the planning process the more likely you are to get great benefits from your investment. Starting from the basics there are so many platforms to choose from and getting this part right is fundamental. Planning is essential, it allows you to know exactly what channels and platforms you are going to use and when to use them. Having a plan is key. If you approach digital marketing with a well-defined plan you won’t run the risk of being overwhelmed by the endless possibilities our digital world provides us with. It also allows you to analyse your environment more precisely to make positive decisions that will maximise your chances of success. Simply answer the following: Where are we now as a business? Where do we want to be? How are we going to get there? These three questions can prove to be the foundation of your digital marketing strategy. Below we will go through them with you so you get an even better understanding of how you should plan for digital marketing. Where are we now as a business? This is all about who you are now. What is your business, what defines you? What are your values? At this point you need to ask yourselves what are your current marketing efforts like. Both on-line and off-line. The best way to do so is gather all the data you can and use that to analyse the situation. Highlight what is working for you and what isn’t. Our suggestion is to do an internal and external research. Find out what your market thinks of your business. […]
October 14, 2015

5 reasons you need mobile optimisation

When it comes to the web in this modern day and age, especially e-commerce websites, mobile optimisation is key. Without it you are potentially missing out on a percentage of sales. Research shows that a massive 57% of mobile users if the loading time is more than 3 seconds.
October 6, 2015

6 tips for hospitality websites you should know

Hospitality websites are fiercely competitive. The key is to make information easily accessible to the users. If this isn’t true on your website, the guest will leave and visit the next website that popped up on Google.