Sports marketing | Digital, brand, social and community | London Irish
Over 5 seasons The Island worked on all aspects of sports marketing for London Irish. Our goal was to turn them from a ‘sleeping giant’ into an international brand.
The Island were an integral part of the small commercial team where flexibility and ingenuity had to be achieved. We helped this historical rugby team to to devise digital campaigns and collateral for:
- Game promotions and ticket sales
- Community campaigns and fan engagement
- Stadium dressing
- Match day activation
- Hospitality packages and promotions
- Social and digital campaigns
- Mascot creation
- Merchandise photography
- In-store design and POS
In difficult financial times for British rugby clubs, we were able to create a package of sports marketing collateral that helped define the club. As well as drive deeper engagement with the local community.
It would also help them through their transitional period as they switched training grounds, away from their traditional heartland.
